How analytics break down the wall between finance, sales and supply chain

How analytics break down the wall between finance, sales and supply chain
14/07/2025 Deborah Bracke

In many organizations, departments tackle challenges from different perspectives. This  fragmentation often leads to inefficiencies in operations and planning. To align all teams, it’s essential to visualize data through a centralized analytics platform that acts as a single source of truth.

Finance teams tend to focus on profit and Return on Investment (ROI) when it comes to operations and planning, while sales departments prioritize growth and customer satisfaction. This difference in focus often leads to friction between the two. The supply chain typically sits somewhere in between – striving for operational efficiency at optimal cost, while still meeting customer needs.

This misalignment between departments creates fragmented priorities, making it difficult to build cohesive operational and planning strategies. When each team optimizes for its own goals, decisions may conflict – resulting in overstocking, underutilized resources, or missed revenue opportunities. Without a unified view and shared objectives, it becomes nearly impossible to balance efficiency, cost, and customer satisfaction across the organization.

Single source of truth
The only way to break down siloed thinking is by implementing a single source of truth – a platform that brings together data from various systems and departments. This shared foundation empowers teams to make well-informed, data-driven decisions. However, to get there, organizations must first align on a unified definition of key data points.

Take forecasts, for example: finance uses them to manage budgets, supply chain teams rely on their own forecasting tools, and sales interprets them based on market demand and customer behavior.

Unified KPIs
Establishing uniform KPIs is essential for managing operations and planning through a centralized platform. Take On Time, In Full (OTIF) – a key supply chain metric that measures how many orders are delivered both on time and in the correct quantity. To make meaningful use of this KPI, teams must first agree on what counts as an “on-time” delivery.

Other critical KPIs include forecast accuracy and the cost of delivering to a customer. Aligning on these definitions not only uncovers differing assumptions across departments but also helps create a balanced, objective set of performance indicators that everyone can work toward.

Breaking down silos with Optimact
Once all data and KPIs are clearly defined, Optimact’s analytics platform helps unite stakeholders around a shared view – supporting your organization’s Integrated Business Planning (IBP) process. By linking financial figures to forecasts, the platform instantly highlights which decisions need to be made and enables scenario planning to assess potential outcomes. For instance, you can immediately evaluate the impact of a promotion on profit, sales, and customer service.

Our intuitive tool features a dashboard that visualizes data and consolidates KPIs, enabling consistent, unified reporting. Most organizations already have valuable data. The key is simply to start measuring. Refinement can follow as the process matures.

In conclusion, breaking down silos between finance, sales, and supply chain starts with shared data, clear KPIs, and a unified platform. With the right analytics foundation, organizations can make smarter decisions, plan more effectively, and stay aligned on what truly matters – serving the customer while driving growth and efficiency.